Phorsite Partners realize that customer acquisition is an invaluable service to offer our clients. However, acquisition is only one ingredient of our powerful marketing cocktail. Phorsite Partners’ CRM closes the loop on customer relations by implementing a FULL SERVICE customer relationship program via permission-based email. You see, the Free Calling Club Dialer and Coupon Program bring customers in, the Free Calling Club eNewsletter Program brings them back!

Our advanced opt-in email marketing solutions tracks the interests and preferences of our merchant’s customers and turbo-charge their marketing efforts. Our client will learn who their customers are, what they want to hear about most and communicate with them regularly all for only pennies per email!

Client Retention

The Cost of Not Staying Connected with Customers is Real and Measurable!

• It costs anywhere from 5 to 10 times as much to acquire a new customer than it costs to retain an existing one.
• Research analyst Alex Brown estimates that “U.S. organizations lose one half of their customers every five years and a 5% incremental improvement in the customer retention rate could have the effect of doubling profits.”
• For every month that you don’t contact or communicate with your client, you lose 10% of your influence. So how would you value the influence you have with your clients? It is obvious that regularly contacting your clients is one of the best investments you can ever make in business.
• 82% of all homeowners can’t tell you the name of their realtor/real estate agent if they bought their home more than two years ago. That’s because the realtor hasn’t kept in touch. And it means that the realtor, in 82% of cases has lost a sale and a hefty commission in the future when the homeowners decide to sell again. How smart is that?
• Just saying thank you to your clients, even with only a phone call to do nothing more than say “thank you,” will increase your business by 17%. But do not try to sell on this call. Don’t just contact your clients when you want to sell them something. At times your contact should be solely relationship building.
• 95% of your customers will purchase from a competitor, even if you provide a great service, on impulse. So customer retention and loyalty is not just about having a great service or a great price. It is also about the relationship you build with each individual customer.

What does all this mean? It means that in the event that you have not implemented or invested in a customer retention strategy, yesterday was a good time to start!